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Skinner: Burrhus Frederic Skinner (1904 – 1990) became a major figure in psychology for his work on operant conditioning. Excellent resources and a bibliography can be found on this web site www.bfskinne...Deception: This refers to the misleading of participants when carrying out research. Deception means the participant has not given informed consent to participate in the research. See also Ethics ...
Brain: Grey thing which weighs about 1.4kg (3lbs) and contains about 100 billion nerve cells (neurones). There will be a good description of all of the important bits of the brain here soon. Chec...
Freud Sigmund: Sigmund Freud. born Sigismund Schlomo Freud (May 6, 1856 – September 23, 1939), was an Austrian neurologist and psychiatrist who founded the psychoanalytic school of psychology. Freud is best know...
Self-efficacy: This refers to the beliefs of what we are capable of achieving. People with high self-efficacy beliefs for a specific task make more effort to achieve results whereas people with low self-effica...
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Social Identity Theory: This social cognitive theory was developed particularly by Henri Tajfel and is one of the main theories in European social psychology. Social identity theory proposes that the membership of soci...Behaviourism: An approach in psychology which attempts to explain all behaviour in terms of learning. This reductionist approach largely focuses on overt behaviour and ignores internal mechanisms such as cogn...
Frustration Aggression Hypothesis: This argument was proposed by Dollard et al. (1939) to explain that aggression is always caused by some form of frustration. It is claimed that people are motivated to reach goals, but if these ...
Zajonc's drive theory: Sometimes the presence of an audience can improve the performance of a sports person – this is referred to as social facilitation. However, sometimes an audience can have the opposite effect o...
Independent Measures Design: If two groups in an experiment consist of different individuals then this is an independent measures design. For example, if we are trying to discover if girls are less competitive than boys, th...
